MARKETING STRATEGY
DELIGHT PHASE
We help our clients to achieve their goals and enjoy the information provided by the brand. form a healthy lifestyle, healthy food recipes, gym routines, routines to improve physical condition, etc.
DEFINE STRATEGY
To define a strategy, we must first set objectives.
In our company it would be a greater number of visits to our website, a greater number of followers in our social networks, and increase in the number of leads to obtain new clients.
INSTAGRAM STRATEGY
Creation and publication of posts that have valuable content in this way attract followers who feel identified with the brand and future potential customers.
creation of images so that the brand begins to establish values for which it wants to be recognized.
Elaboration of videos in which a compelling story about our products and our brand can be told.
Collaboration of influencers who share values similar to those of our brand.
Use a budget for paid ads on Instagram.
Last but not least, establish a flexible content calendar.
FACEBOOK STRATEGY
Create and share valuable content.
Photographs and videos about the making of production so that the client feels familiar with the brand.
Avoid filling our wall with commercial content without offering any contribution.
Interact with other pages of similar brands or related to our sector.
SEO STRATEGY
We start with the attraction stage for example.
A user, let's call him Manuel, looks for routines on the Internet to work on a specific part of his body, researches on Google about different routines that could help him. coincidentally we have an article about this.
Manuel downloads this specific routine as well as a few others that he liked, creating a relationship with a possible future client.
THE OBJECTIVES OF OUR STRATEGY ARE THE FOLLOWING.
-Increase visits to our website.
-Generate more leads.
-Generate more sales.
For this, we will use a key tool that Google offers us for free.
GOOGLE ANALYTICS
This tool will help us analyse data such as
-Get to know our audience better to build a buyer persona.
-Identify the most viewed and best-performing pages.
-Monitor the amount of organic traffic.
-Identify the channels that generate more traffic.
-Understand engagement, bounce rate, duration of visits, etc.
BUYER PERSONA.
PROFILE : Financial sector,lives alone , single.
CHALLENGES : Combine job stability and a healthy lifestyle.
INTERESTS: Play football in a semi-professional way, payment channels for sports.
HABITS : Takes care of his physical and mental health and likes to search for healthy food recipes on the internet.
DEMOGRAPHIC DATA : Man, 27 years old, San Agustin-Madrid.
RESEARCH OF KEYWORDS.
We already know what type of person makes up our community and the tastes they have. we can start creating content that may interest our buyer persona.
-We start with a theme for our content, relevant to the brand.
-SemRush or the google keyword planner can help us identify words that can make our content stand out.
-Identify the difficulty of positioning content for that keyword.
-we create a list with more efficient keywords
ANALYSE THE COMPETITION
It is very important to see what our competition uses.
Semrush can help us identify the most important keywords, the best positioned articles and how they are searched by users.
NOTES
It is of great importance to know how to balance the quality and quantity of publications
-The positioning of images is also very important
-Plan a good linkbuilding strategy
-Good loading speed.
MONITORING OUR STRATEGIES.
Once our strategy is launched, we must analyze whether our objectives are being met, because what is not measured is not controlled and is not improved.
MANAGEMENT INDICATORS.
Quantitative
-number of visits to the website
-Number of prospects, opportunities and clients
-Number of servers in our social networks.
Qualitative
-customer satisfaction
-brand popularity
-customer perceptions during the purchase process.